Originating as an NFT neighborhood, Milady and its surrounding ecosystem has change into some of the culturally vital teams in Ethereum and crypto as a complete.
Over time, notable figures have joined or interacted with the neighborhood, together with the likes of Elon Musk and Ethereum co-founder Vitalik Buterin.
Recognized for its edgy humor, layers of irony, and cult-like mentality, the Milady neighborhood has defied many makes an attempt to decipher what on earth is happening in its self-referential world. At its most broad, the neighborhood spans a number of NFT collections, meme cash, international raves, a Minecraft server, and lengthy philosophical texts.
This has led many, together with the likes of alt-right political commentator Nicholas Fuentes, to try to interact with the neighborhood, solely to get misplaced in a maelstrom of memes.
Don’t fear although—over time, we’ve change into specialists on the subject. Right here’s what you should know.
What’s Milady?
Milady (additionally known as Milady Maker) is an NFT assortment created by the Remilia Company in August 2021. The profile footage function cute Chibi anime fashion characters with big shiny eyes, every with a person “drip” rating and grade. It’s believed the Milady character was impressed by Hororo from the anime collection “Bottle Fairy.”
Whereas at its core Milady is a profile image NFT challenge, the Milady ethos rejects a lot of what’s to be anticipated of this sector. For starters, to be a Milady you don’t have to purchase an NFT—simply change your profile image on X (previously often known as Twitter), sparking the meme that merely altering your profile image to a Milady will change your life.
Remilia as an ecosystem additionally features a quarterly journal, different by-product NFT tasks like Remilio Infants, a document label, and extra. Whereas not technically below the Milady umbrella, a lot of the Remilia ecosystem overlaps with the Milady NFT neighborhood—each by way of its members and cultural strategy.
On prime of this, there’s a Milady Minecraft recreation server—referred to as Miladycraft—which acts as a social hub for its neighborhood members in addition to a considerate artwork piece on the state of contemporary gaming and society.
In December 2024, the Milady Cult Coin (CULT) launched on Ethereum because the official token for the challenge—after quite a few associated tokens have been launched however by no means formally endorsed.
This got here after six months after a pre-sale that the challenge’s leaders and neighborhood members trolled as a rip-off. This was finished by way of spamming “Don’t fear about it” to anybody that requested what was taking place, adopted by a stream of deep-fried AI-generated memes.
However actually, Milady is a mindset and a philosophical outlook on life. A lot of the Milady ethos comes from the writings of Charlotte Fang, the founding father of Remilia Company.
Who’s Charlotte Fang?
Charlotte Fang is the pseudonymous founder and CEO of Remilia Company, and in flip the chief of the Milady Cult. Fang principally goes by he/him pronouns, however informed Decrypt that she/her can be utilized relying on the “vibe” that you just’re feeling.
A collection of weblog posts on Mirror.xyz have afforded readers a glimpse into the controversial founder’s philosophical and sociological views.
A foundational idea for Fang and the broader Milady neighborhood is “community spirituality,” which broadly refers back to the cultural connections embedded by way of web memes and references—encouraging the embrace of the digital self.
In one other weblog publish titled “The Cancelled Will Inherit the Earth,” Fang philosophizes on the present state of cancel tradition. He argues that there’ll quickly be a time the place each individual with a notable following may have been canceled ultimately, resulting in the canceled taking up tradition.
As such, Fang argues the case for “pre-canceling” your self, for instance, by deliberately saying slurs—he believes that is “punk.” This will clarify a number of the controversial issues that Fang and Milady members have mentioned on-line. In consequence, Fang has change into some of the polarizing founders in crypto—which was additional exacerbated by a 2022 controversy.
The Miya controversy
In 2022, the co-founder of DeFi Llama, 0xngmi, uncovered Fang as having posted alt-right extremist content material below the pseudonym Miya. 0xngmi alleges that below the Miya pseudonym, Fang was posting racist and homophobic content material, in addition to having inappropriate relationships with minors affected by consuming issues.
Essays from miya’s outdated weblog, discussing a voting ban for black individuals, homosexuality as a illness, killing jewish individuals and girls as one thing to be “tamed” pic.twitter.com/iMGHGCW8iD
— 0xngmi (@0xngmi) Could 23, 2022
At first, Fang tried to distance himself from Miya, however ultimately caved in and admitted his involvement. In an X publish, he mentioned that his actual views “maintain no room for hate” and that he detests abusers and groomers.
Fang defined in a weblog publish that he ran the account with different contributors between 2019 to 2020 as a “performative identification,” masquerading as an AI writing from a “post-human” world with a “schizotheory” writing fashion. With this, Fang and the opposite Miya contributors had a “style for participating in problematic content material” exploring fringe ideologies till their “logical conclusions as a type of essential satire.”
Thought attempting to distance myself would assist however not gonna maintain pussyfooting round it. Unequivocally, my actual views maintain no room for hate, and I detest abusers & groomers—trolling about it was juvenile, however in actuality I’ve by no means harmed a fly.
— ♡ Charlotte Fang 🪲 Crown Prince ❀ LOVE HEALS 💞 (@CharlotteFang77) Could 21, 2022
Miya has now change into one other pillar of the Milady lore, with cult members embracing the controversy and influence reasonably than ignoring its relevance. In some ways, the industry-wide cancellation of Fang and the Milady challenge because of the Miya controversy solely led Fang’s followers to lean additional into the Milady philosophy.
“Woke censorship had its run and made for dreadful tradition by way of the late 2010s, however the undercurrent of revolutionary irreverence will all the time be cooler than normalizing counter-pressure,” Fang wrote in a weblog publish virtually a yr later. “Think about how the primary thought anybody who hears about Miya being a LITERAL NAZI ANOREXIA CULT LEADER is: Cool.”
pic.twitter.com/4s6HwnCY74
— Elon Musk (@elonmusk) Could 10, 2023
Regardless of the controversy and wider fall of the NFT market, Milady continues to be culturally related within the crypto area. In 2023, Tesla founder Elon Musk posted a Milady meme, inflicting its worth to spike. Then in 2025, Ethereum founder Vitalik Buterin donned a Milady profile image in what many believed was a vibe shift as he entered “wartime mode.”
Milady is complicated, controversial, and weird—however it’s not one thing you possibly can ignore.
