- UFC CEO Dana White joins VeChain as an advisor, merging branding energy with blockchain adoption within the sports activities business.
- Nobel laureate Konstantin Novoselov strengthens VeChain’s scientific innovation, making certain rigorous analysis backs its blockchain evolution.
VeChain as soon as once more within the highlight after the announcement of recent advisor — UFC CEO and Energy Slap founder Dana White. All these efforts are a part of the corporate’s ambitions of real-world blockchain adoption via the sports activities business. Dana White’s advisory and blockchain tech might be a results of distinctive innovation via VeChain.
White, lengthy credited with pushing UFC into over 950 million houses globally, is now lending his identify, community, and enterprise instincts to VeChain. His partnership is greater than ceremonial. He’s now a part of the corporate’s advisory board, sitting alongside Nobel laureate Sir Konstantin Novoselov. The concept? Fuse mass-market branding muscle with sharp scientific rigor to crack the blockchain adoption code.
White’s involvement isn’t out of left area. His model of aggressive development suits completely into VeChain’s push with its sustainability-focused platform, VeBetterDAO. It’s a instrument that turns real-world sustainable actions into token rewards utilizing B3TR tokens. White’s identify provides a brand new type of gas to this motion.
VeChain’s Evolution Positive aspects a Nobel Increase
Whereas White brings unmatched model attain, Sir Konstantin Novoselov brings world-renowned scientific depth. The Nobel Prize-winning physicist behind graphene analysis and carbon seize has been anchoring VeChain’s push towards rigorous, evidence-backed innovation. His presence ensures that behind each flashy rollout is a core of arduous science.
Collectively, this duo reshapes how VeChain is seen. Novoselov’s technical excellence with White’s market-savvy strategy means VeChain now walks a line few others can: complexity below the hood with simplicity in hand. Their efforts are particularly essential as VeChain accelerates its efforts via two cornerstone upgrades for 2025.
A type of is VeChain Renaissance—a full-scale protocol overhaul geared toward boosting safety and decentralization whereas enhancing EVM compatibility. The opposite is VeBetterDAO, already stay, designed to reward eco-conscious actions in the actual world. Each characterize a push to not solely develop, however to evolve with objective.
“It’s About Profitable By Actual Actions”
VeChain’s management isn’t shying away from the momentum. CEO Sunny Lu emphasised the that means behind this dream staff, stating:
Dana popularized fight sports activities by specializing in what followers really need—he understands that VeBetterDAO isn’t about theories, it’s about profitable via actual actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a staff that embodies our core philosophy: technological excellence meets sensible, mass-market utility.
White expressed enthusiasm about becoming a member of VeChain’s advisory board, highlighting its robust partnership with UFC and Energy Slap.
“VeChain is an unbelievable associate for UFC and Energy Slap, and I’m honored to affix their advisory board. I’m captivated with know-how and with their merchandise and innovation, I’m trying ahead to serving to elevate their model to the following stage,” mentioned White.
However, White’s position gained’t keep behind closed doorways. His affect is about to stream into fan-facing options—like rewards at UFC occasions or Energy Slap challenges powered by VeChain’s tokens. These actions goal to subtly pull thousands and thousands of followers into blockchain’s orbit, many for the primary time.
