Moca Community, a decentralized digital id initiative by Animoca Manufacturers, has launched a verifiable loyalty platform developed with Spree Finance and SK Planet.
Decentralizing Identification for Hundreds of thousands of Customers
Moca Community, the decentralized digital id initiative by Animoca Manufacturers, has launched AIR Store, one of many world’s first verifiable loyalty platforms. Developed in collaboration with Spree Finance and South Korean tech chief SK Planet, AIR Store goals to rework conventional rewards into clear, interoperable Web3 belongings.
The partnership marks a big milestone, with SK Planet adopting Moca Community’s enterprise-grade decentralized id infrastructure. SK Planet, operator of OK Cashbag—South Korea’s largest built-in rewards service—is integrating AIR Identification, Moca Community’s flagship digital id protocol.
This integration permits verifiable id providers for 29 million OK Cashbag customers and 95,000 retailers, secured by zero-knowledge proof expertise. The system ensures consumer information sovereignty whereas supporting excessive interoperability throughout platforms.
“Partnering with Moca Community to launch AIR Store permits us to increase our ecosystem into Web3 whereas persevering with to serve our hundreds of thousands of customers with larger worth and extra thrilling experiences,” mentioned Kyosu Kim, chief enterprise officer of SK Planet.
Customers can earn rewards value as much as 31% of their spending, relying on their membership tier. Factors are denominated in AIR SP, the platform’s stablecoin-backed loyalty level system, and could be redeemed or spent transparently on-chain.
“AIR Store represents a brand new period of verifiable loyalty—rewarding customers with precision whereas stopping reward abuse and giving customers possession of their information,” mentioned Kenneth Shek, venture lead at Moca Community.
Pushed by New Requirements and Privateness Calls for
Shek defined that verifiable loyalty applications differ from conventional ones by making standing and rewards globally acknowledged and universally trusted. By way of verifiable credentials, customers can carry their loyalty id throughout a number of platforms and retailers, turning beforehand siloed factors into interoperable, on-chain belongings.
“What makes AIR Store much more highly effective is using stablecoin-backed rewards,” Shek added. “In contrast to conventional loyalty factors, which may fluctuate in worth or expire, these tokenized rewards give customers confidence that their earned worth will maintain over time.”
Shek cited two key causes for launching AIR Store now: the rising adoption of decentralized identifiers and verifiable credentials as authentication requirements throughout governments, enterprises, and blockchain ecosystems; and shifting client expectations round information privateness.
“Folks are actually rather more hesitant to share private information with centralized platforms until they see clear advantages or have management over their info,” Shek mentioned. “Verifiable id options make it attainable to show your id with out exposing delicate info, aligning with a privacy-first mindset.”
