A slew of tech bros—together with the richest man on the planet, Elon Musk—have adopted Mog Coin’s crypto-famous branding, apparently main the Ethereum and Base token to pump 51% on the week, per information from CoinGecko.
Mog Coin (MOG) is a meme coin referencing the slang phrase “mogging” or “to mog,” a time period that originated on controversial picture board 4Chan in 2016, in keeping with KnowYourMeme. Put merely, it means to dominate someone or one thing, usually by way of bodily energy or attractiveness.
Nevertheless, the meme coin took this phrase and developed its which means to “easy cosmic domination,” whereas including viral branding of a laughing cat sporting Pit Viper sun shades.
good
— gorklon rust (@elonmusk) Might 4, 2025
On Sunday, Musk modified his X profile image so as to add the Pit Vipers that MOG has develop into synonymous with. Quickly after, Garry Tan, CEO of tech startup accelerator Y Combinator, additionally placed on the glasses, including that he’ll “all the time be mogging” in what crypto supporters have taken as a extra direct acknowledgment of the token.
To assist turbo-charge the development, a MOG workforce member created a Grok AI immediate that stylizes profile footage and provides Pit Vipers to them—making a devoted X account for it.
Different notable tech figures like millionaire biohacker Bryan Johnson, LinkedIn co-founder Reid Hoffman, and X worker Nate Esparza have additionally jumped on the development.
All the time be mogging https://t.co/9wk7rUYAvi
— Garry Tan (@garrytan) Might 6, 2025
This infiltration of the tech business has been nicknamed “mog/acc” by group members, saluting to the pro-tech efficient accelerationism—known as e/acc—philosophical motion. The founding father of the motion, former Google quantum computing engineer Guillaume Verdon, higher generally known as BasedBeffJezos on X, additionally embraced Mog.
“Caved to the mog/acc PFP virus,” he wrote on X, after including Pit Vipers to his profile image.
The viral buzz made some X customers query whether or not the Mog Coin workforce had been lobbying tech bros behind the scenes to endorse the token, however a Mog Coin workforce member informed Decrypt that the phenomenon wasn’t deliberate.
“Natural as typical with MOG,” Mog Coin inventive director Mike Three informed Decrypt. “[Everything] occurred in public on the timeline. This is the reason MOG is so particular for my part.”
What in regards to the Pit Vipers?
Mog Coin was launched in 2023 by pseudonymous founder Aug, following months of joking about creating the token inside a bunch chat of Milady NFT group members.
The primary branding concept that caught was Hunter Biden sporting Pit Viper glasses. Then, because the venture matured, the group developed the meme to be related to its present mascot Joycat, a mixture of emojis, later including “easy cosmic domination” as a phrase to elucidate mogging.
All through its virtually two-year lifespan, the Pit Viper model principally ignored the meme coin. Nevertheless, with “mog/acc” taking on the timeline, the model’s official X account began interacting with the group.
“Including Pit Vipers to your [profile picture] is cool, however how about including some to your cart?” the X account wrote to a middling response. “Oh, no one cares? What if I say mog?”
A pair hours later, the account provided a 10% low cost for these utilizing the MOG69 code at checkout. Later, the account modified its bio to “horney moggles,” and requested the group to ship pizza—a reference to a prank the meme coin group performed on Pit Viper early on.
good one pic.twitter.com/sQ3Y9tHSrw
— Pit Viper (@PitViperShades) Might 7, 2025
Pit Viper co-founder and CEO Chris Garcin additionally seems to have embraced the mog/acc development, whereas attempting so as to add pv/acc into the equation. Nevertheless, on Wednesday, Garcin used his X account to advertise Pitcoin (PITCOIN), a day-old Solana token launched by way of Pump.enjoyable that peaked at a $6.7 million market cap following his put up. It shortly crashed to $885,000.
Garcin later added that Pit Viper nor himself have any “affiliation” with the token, and that he simply “threw $50 in for enjoyable.” Nonetheless, some folks blamed Garcin for ever selling the token within the first place.
“That is each a bull case for MOG in distinction and an ideal instance of how complicated, overwhelming, and poisonous crypto members may be,” Mike Three posted on X. “This shit is meant to be enjoyable, however from the surface it’s a literal nightmare. No one has to take the time to assist anybody stand up to hurry however I actually do not perceive the outrage.”
Edited by Andrew Hayward