American hip hop artist Massive Sean advised his viewers in a latest efficiency that it’s not too late to spend money on Bitcoin, Ethereum, and XRP.
Born Sean Michael Leonard Anderson, the Detroit-born rapper made headlines on the “Unlock The Block” occasion on Friday, Aug. 22, 2025, when he urged attendees to spend money on cryptocurrency with out hesitation.
Massive Sean Promotes Crypto
The free block get together, organized by Stand With Crypto, mixed dwell music with crypto consciousness, drawing a vibrant crowd that responded cheerfully to the artist’s remarks.
He particularly talked about Bitcoin, Ethereum, and XRP. The artist admitted he didn’t possess any insider data however strongly believed costs have been poised to rise regardless of expressing a stage of uncertainty.
Rising Retail Curiosity Round XRP
Apparently, as he spoke, the gang repeatedly shouted “XRP,” indicating the retail pleasure surrounding the XRP token. Notably, this power confirmed the rising cultural relevance of XRP, which continues to take pleasure in grassroots assist regardless of wider market volatility.
That very same resilience has captured the eye of main voices within the monetary sector. Galaxy Digital CEO Mike Novogratz has repeatedly mentioned that XRP stays related due to its loyal and increasing neighborhood, which he famous has stood the check of time by each bull and bear markets.
Equally, Steven McClurg, CEO of Canary Capital, mentioned not too long ago that he has now seen why they name the neighborhood the “XRP Military,” pointing to the overwhelming demand his agency has witnessed for the XXRP leveraged ETF.
In the meantime, Massive Sean’s feedback in Detroit aren’t the primary time he has publicly related himself to crypto tradition. Again in 2018, he referenced cryptocurrencies in his verse on YG’s hit tune Massive Financial institution, the place he rapped about buying luxurious items with digital cash and even used crypto as a metaphor for paying tuition.
Later, on Sada Child’s monitor Little Whereas, he boasted about gifting somebody a Robinhood account loaded with $30,000 price of Dogecoin.
Pattern of Superstar Endorsements
Different celebrities have additionally ventured into crypto lately. As an illustration, Eminem partnered with Crypto.com in an advert marketing campaign that went viral on social media in April 2024.
Additionally, Lindsay Lohan grew to become a well-known face within the sector after a number of promotional appearances in 2023, which finally led to regulatory scrutiny and SEC expenses for unlawful promotion.
In 2021, Tom Brady and Gisele Bündchen took fairness stakes within the now-defunct FTX, whereas Brady additionally co-founded the NFT platform Autograph. Inside the identical 12 months, Matt Damon grew to become the face of a Crypto.com business.
In the meantime, Snoop Dogg has been one of many longest-standing superstar figures in crypto, selecting to just accept Bitcoin for music releases way back to 2013. He additionally promoted Dogecoin and launched NFT collections.
Soccer stars Cristiano Ronaldo and Lionel Messi have additionally pushed blockchain adoption, with Ronaldo receiving 770 fan tokens from Juventus in 2021 and Messi accepting PSG Fan Tokens as a part of his signing deal in 2022.
