- OranjeBTC will debut on Brazil’s B3 by a reverse IPO, with a 3,650-bitcoin treasury valued at $420M.
- The corporate combines its bitcoin reserve technique with an investor training platform to spice up adoption.
- Backed by Ricardo Salinas, the Winklevoss twins, FalconX and Adam Again, it goals to problem Meliuz.
Brazilian cryptocurrency firm OranjeBTC will start buying and selling on the B3 inventory alternate in São Paulo subsequent week, rivalling fintech Meliuz (CASH3.SA).
Meliuz (CASH3) was the primary Brazilian publicly traded firm to implement a Bitcoin treasury technique.
Nevertheless, OranjeBTC intends to construct on that template by mixing bodily collateral with a studying mechanism that goals to assist retail buyers extra broadly.
The itemizing marks an vital step for Brazil’s burgeoning digital asset ecosystem, supplying a regulated market for institutional publicity to bitcoin.
In accordance with the management of OranjeBTC, the corporate’s goal is to extend investor engagement and combine Bitcoin as a core element of contemporary monetary portfolios.
Give attention to Bitcoin reserves and training
The corporate now has a treasury reserve of three,650 bitcoins, value greater than $420 million at present charges.
By conserving direct possession of digital property, OranjeBTC hopes to provide shareholders oblique entry to Bitcoin’s potential upside with out requiring them to function wallets or traverse restrictive restrictions.
Founder and CEO Guilherme Gomes said that the corporate’s technique is twofold: develop its reserves and supply instructing instruments.
OranjeBTC created its personal studying platform to teach stockholders about bitcoin markets, danger administration, and long-term worth concepts.
The mission goals to extend acceptance amongst particular person buyers whereas additionally satisfying the wants of institutional buyers who’re unable to buy cryptocurrencies instantly.
Various path to public markets
As a substitute of going for a standard IPO, OranjeBTC will conduct a reverse IPO to be listed.
Unlocking a brand new offshore itemizing construction on B3 after lately buying Intergraus, an organization within the academic sector, already listed on B3.
The brand new route is not going to solely permit OranjeBTC to keep away from a few of the intricacies of a standard IPO by dashing its entrance into the market, but it surely additionally advantages from Integraus’ present itemizing.
Such a call is in step with a enterprise through which the corporate gives buyers with monetary publicity to bitcoin whereas educating them on the identical time.
Backing from world crypto figures
Earlier than getting into Brazil’s major alternate, OranjeBTC obtained help from distinguished international buyers.
Ricardo Salinas, a Mexican billionaire and proprietor of Banco Azteca, is among the many firm’s backers.
Extra buyers embody Gemini co-founders Cameron and Tyler Winklevoss, crypto brokerage FalconX, and Adam Again, a widely known determine in bitcoin mining and blockchain improvement.
Their engagement demonstrates the rising cross-border curiosity in Brazilian cryptocurrency enterprises, in addition to belief in OranjeBTC’s enterprise idea.
Competing with Meliuz
By itemizing on B3, OranjeBTC will compete with Meliuz, which launched Brazil’s first inventory exchange-listed Bitcoin treasury plan.
Whereas Meliuz expanded its actions as a fintech agency, OranjeBTC is pitching itself as a pure bitcoin play, emphasising a single-asset focus on the “highest stage.”
This specialisation could attraction to buyers searching for publicity to bitcoin with out the extra complexities of bigger fintech companies.
The corporate’s premise is that stockholders can acquire publicity by shares whereas concurrently receiving direct training concerning the asset.
Broader implications for Brazil’s monetary market
The itemizing happens amid persistent regulatory scrutiny and curiosity from institutional and retail buyers in cryptocurrencies all through Latam.
With developed fairness markets and a recognized urge for food for fintech innovation, Brazil has turn out to be a proving floor for embedding digital property within the mainstream monetary infrastructure.
OranjeBTC gives a regulatory loophole for buyers who’re unable to instantly personal crypto.
This enables establishments to achieve oblique publicity to Bitcoin, with governance and compliance linked to an exchange-traded entity, by the acquisition of shares.
Ought to it succeed, OranjeBTC has the potential to make Bitcoin a extra accessible funding asset in Brazil, disrupting present fintech company fashions and creating higher methods to have interaction with shareholders.
Bolstered by deep worldwide help and an enormous bitcoin treasury, the corporate now aspires to ascertain itself as a high crypto participant in Latin America’s largest financial system.

