Polymarket is leveraging fantasy sports activities chief PrizePicks’ person base and regulatory standing as its gateway to re-entering the U.S. market.
Abstract
- Polymarket has partnered with fantasy sports activities chief PrizePicks to re-enter the U.S. market by means of a regulated framework.
- The platform can even work with DraftKings, positioning itself as core infrastructure for prediction markets.
In line with a ready assertion on Nov. 11, PrizePicks will combine Polymarket’s occasion contracts into its personal platform, providing its customers entry to a brand new class of predictions on sports activities, leisure, and cultural occasions.
The deal comes as Polymarket, lengthy seen as a bellwether for prediction buying and selling, prepares for its regulated return to the U.S. following the acquisition of QCEX, an change and clearinghouse, earlier this 12 months.
“PrizePicks has constructed one of many nation’s most enjoyable sports activities communities, and we’re excited to assist deliver prediction markets into that world,” Polymarket CEO Shayne Coplan mentioned. “As we put together to return to the U.S., this partnership reveals how prediction markets can improve fandom whereas setting a brand new commonplace for interactive, regulated sports activities engagement.”
Prediction markets go mainstream
In line with Bloomberg, Polymarket is making ready a return to the U.S. later this month, marking its first regulated home entry because it started blocking U.S. customers in 2022 as a part of a settlement with the CFTC.
Its partnership with PrizePicks provides the New York-based agency an instantaneous foothold amongst tens of millions of energetic U.S. fantasy sports activities customers whereas easing regulatory friction by means of an already-licensed operator.
Notably, the corporate isn’t stopping with PrizePicks. Polymarket can be making ready to function the designated clearinghouse for DraftKings’ upcoming predictions product, in accordance with remarks made by DraftKings CEO Jason Robins throughout the agency’s newest earnings name.
This twin strategy with two main gamers alerts a deliberate technique to turn into the indispensable infrastructure layer powering prediction markets throughout the whole sector, positioning Polymarket as a wholesale supplier to retail giants.
The aggressive enlargement comes amid a interval of staggering development for the platform. Polymarket claims billions of {dollars} in prediction quantity have been traded on its platform in 2025 alone. This exercise has attracted important institutional capital, together with a strategic funding of as much as $2 billion from the Intercontinental Change, the mother or father firm of the New York Inventory Change.
The timing of this enlargement is not any coincidence. The predictions sector is within the midst of a broader increase, with exchanges and social platforms speeding to seize retail demand for event-based hypothesis.
Trump Media, as an example, plans to launch “Reality Predict,” a regulated predictions platform built-in into its Reality Social community. Powered by Crypto.com’s CFTC-registered derivatives change, the characteristic will enable customers to commerce contracts tied to elections, financial information, and sports activities outcomes.
