Japan’s Local Governments Use NFTs for Regional Revival & Tourism

Native Japanese governments are more and more partnering with firms to leverage Non-Fungible Tokens (NFTs) for regional revitalization and to draw worldwide guests. This development, accelerating quickly all through 2025, marks a major pivot to incorporating Web3 expertise into the nation’s core financial technique.

Right now alone noticed main developments: Toda Company, JTB, and Fujitsu launched a pilot program in Echizen Metropolis, Fukui Prefecture, using NFTs to boost Digital Transformation (DX) in tourism and increase inbound visitors . Individually, Shizuoka-based SFG Advertising and marketing introduced its entry into the NFT enterprise after profitable early trials.

This surge is underpinned by the Ishiba administration’s dedication to “Regional Revitalization 2.0,” and coincides with a vital shift in inbound tourism, the place overseas guests are more and more exploring locations past main metropolitan areas.

The Rise of “Authorities NFTs”: From Digital Residency to Vacationer Passes

NFTs issued by native governments—typically termed “Authorities NFTs”—have developed past easy digital collectibles. They now function highly effective instruments for attaining a trifecta of objectives: securing native funding, fostering “relationship populations”, and metropolis promotion.

As of August 2025, over 17 native governments throughout Japan have issued NFTs. These initiatives are extremely various. Fukaya Metropolis supplied the “Fukkachan NFT” as a furusato nozei return reward. Kumakogen City partnered with a manga artist for a “Digital Resident NFT.” These NFTs operate as loyalty or digital multi-pass programs. Particularly, they grant holders tangible advantages, corresponding to native reductions or precedence occasion entry. This creates clear experiential worth.

Kumakogen City, with a fiscal capability index of 0.21, faces calls of impending monetary collapse. Photograph: Photograph-AC

Crucially, the enlargement gained important momentum after the Ministry of Inner Affairs and Communications designated native NFT initiatives as eligible for the “Native Economic system and Residing Atmosphere Creation Grant” this fiscal yr.

NFTs as a Catalyst for Inbound Tourism to Regional Japan

The adoption of NFTs is strategically aligned with Japan’s nationwide tourism objectives. Lately, inbound vacationers have proven a transparent choice for locations past main cities, increasing their focus to regional Japan. Based on Japan Tourism Company knowledge, consumption by overseas guests in 2024 hit a document excessive of $53 billion (JPY 8 trillion).

NFTs function a potent device to speed up this development of vacationer dispersion:

1. Digital Incentive: Worldwide NFT fanatics have an interest. Buying distinctive digital certificates or unique native advantages creates a strong journey incentive. These advantages are solely obtainable by visiting particular Japanese areas.
2. Selling Native Circulation: The Echizen Metropolis pilot exhibits one path. Linking NFTs to native transport allows Tourism DX. This encourages vacationers to discover areas extra deeply. JAL and JTB are additionally operating trials. They mix “Oshikatsu” (fan actions) with NFTs to generate new customer flows in Kansai.
3. International Showcase: The Cupboard Workplace’s “Cool Japan Showcase” on the Osaka-Kansai Expo 2025 in April featured 26 areas presenting regional tourism through NFTs and immersive applied sciences. This highlights a transparent, government-led effort to undertaking regional belongings onto the worldwide Web3 stage.

NFTs are remodeling the expertise for overseas guests, shifting the main focus from easy “spending” in main cities to “experiential consumption” and establishing “relationships” with rural Japan.

The Legacy of Ishiba’s Coverage: Web3 because the Cornerstone of Revitalization

The accelerated proliferation of Authorities NFTs in 2025 is broadly seen because the fruits of the Ishiba administration’s twin push for a Web3 Nationwide Technique and Regional Revitalization.

Talking at WebX 2025 on August 25, Prime Minister Shigeru Ishiba affirmed the federal government’s stance on selling Web3 as a nationwide technique. Moreover, he highlighted Web3’s potential for regional revitalization. For example, he cited profitable Web3-driven initiatives in Ama City on the Oki Islands for instance.

As a former Minister of Regional Revitalization, Ishiba championed “Regional Revitalization 2.0,” positioning Digital Transformation (DX) as indispensable for regional renewal.

At WebX, the Prime Minister acknowledged that the “2020s might be recorded as an amazing turning level in historical past,” evaluating it to the Industrial Revolution, and dedicated the federal government to actively make the most of new expertise with the spirit of “let the one who’s going to behave be the primary to do it”.

The Ishiba administration is ending. Nonetheless, native authorities NFT implementations are quickly increasing. This occurred simply two months after his keynote. It demonstrates his remaining coverage dedication is taking agency root. The purpose is anchoring Web3 within the areas. This NFT collaboration is increasing its function. It’s not only a development. It’s a new digital infrastructure poised to basically shift Japan’s financial construction.

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