Los Angeles — Ok-Pop is entering into Web3. Titan Content material, the U.S.-based leisure firm based by veteran producer Nikki Semin Han, has unveiled 2GATHR, a blockchain-powered fan engagement app constructed on TITAN, a customized Avalanche Layer-1 developed with AvaCloud. The launch will coincide with the debut of Titan’s first woman group, AtHeart.
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2GATHR shall be out there quickly on Google Play and the Apple App Retailer, giving followers a brand new technique to work together with their favourite idols. Via missions, content material engagement, and group challenges, followers can earn unique rewards and even entry limited-edition digital collectibles tied to AtHeart’s music and performances.
Whereas blockchain expertise powers the backend, the person expertise is designed to really feel seamless and intuitive.
“We’re launching greater than a bunch – we’re sparking a motion. 2GATHR, constructed on TITAN, delivers one thing extraordinary for followers. AtHeart represents our daring, revolutionary spirit.”
Nikki Semin Han, Chairman of Titan Content material
AtHeart: A Debut with International Attain
Shaped by means of worldwide auditions, AtHeart contains Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun. The group debuted on August 13, 2025, with their EP Plot Twist, developed in collaboration with Republic Information’ IMPERIAL Music. The discharge made waves worldwide, marking AtHeart as one of many 12 months’s breakout Ok-Pop acts.
Why Avalanche?
By integrating Avalanche, Titan Content material brings transparency and authenticity to the fan expertise. Followers can accumulate NFTs of music, art work, and reside performances, whereas blockchain infrastructure streamlines processes like artist payouts and group voting.
John Nahas, Chief Enterprise Officer at Ava Labs, emphasised the importance of Titan’s strategy:
“On a regular basis followers want purposes that deliver them actual worth. With Avalanche, Titan can ship distinctive, fan-driven experiences whereas additionally fixing inefficiencies within the leisure trade.”
John Nahas, Chief Enterprise Officer at Ava Labs
Titan’s International Imaginative and prescient
Titan Content material, headquartered in Los Angeles, blends Korean experience with Western trade insights. Han, former CEO of SM Leisure, has performed a task in shaping legendary acts like H.O.T., Women’ Era, and EXO. With 2GATHR, he’s extending that affect into Web3, combining Ok-Pop’s cultural energy with Avalanche’s blockchain infrastructure.
2GATHR is a gateway to the following era of Ok-Pop engagement, the place music, fandom, and blockchain converge. By uniting AtHeart’s debut with Avalanche’s velocity and scalability, Titan Content material is displaying how Web3 can redefine world leisure.
