Robinhood, the American inventory brokerage trade disrupter, is luring lively merchants in the UK with the launch of its browser-based desktop buying and selling platform, Robinhood Legend.
A Buying and selling Platform for Lively Merchants
The platform will roll out to UK-based merchants beginning in the present day (Wednesday). It is going to be free to make use of for anybody with a Robinhood account and can enable prospects to commerce 6,000 US shares, together with choices contracts.
The Nasdaq-listed dealer launched the desktop platform final 12 months to cater to extra refined and lively retail buyers. Based on Robinhood, greater than 11 million UK residents at present make investments utilizing a desktop platform.
The buying and selling platform presents options comparable to personalised buying and selling setups, superior charting, real-time information, and customized time intervals.
Jordan Sinclair, President of Robinhood UK; Picture: LinkedIn
“The objective is for Robinhood to be the primary platform for lively buyers globally,” mentioned Jordan Sinclair, President of Robinhood UK.
“Robinhood Legend provides UK buyers the velocity, precision, and customisation they should keep forward of the curve — with a platform that’s highly effective, intuitive, well-designed, and free.”
Robinhood’s UK Push
The rollout of Robinhood Legend within the UK comes months after the dealer launched choices contracts buying and selling within the nation. The American dealer entered the UK market final 12 months after two failed makes an attempt. It initially tried to launch providers within the UK in 2020 however didn’t succeed. It then tried to accumulate the UK-based buying and selling app Ziglu. Nonetheless, that deal didn’t materialise.
Though choices buying and selling was Robinhood’s high income generator for years, crypto buying and selling has not too long ago began to spice up its income, overtaking choices. Nonetheless, crypto income for the primary quarter of 2025 got here in at $252 million, about 30 per cent decrease than the determine from the earlier quarter, whereas choices introduced in $240 million.
The brokerage now plans to diversify its providers away from crypto, as buying and selling quantity within the asset class tends to fluctuate.
